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PS. Feel like exploring? Check out one of these interesting articles below:
How is it that greatness is measured in service?
Scripture: Matthew 20:20–28 As it’s recorded in Matthew 20:26, Jesus told his disciples, “Whoever wants to be a leader among you must be your servant.” So how is greatness measured in service? Since the true nature of greatness in service is something of a mystery, I’m going to speculate a little bit here. After looking […]
Reason #44: You Are An Uninspiring Spokesperson
A Marketing Team reason for rejection Let’s start by calling this author Patrick. I learned about Patrick during one of my acquisition editor stints. One of my fellow editors had enlisted Pat to team up with a more prominent author on a rush project—a book that was trying to capitalize on a currently popular trend […]
Reason #72: There’s No Real Sequel Potential for Your Book
A Sales Team reason for rejection Megan Tingley, senior vice-president and publisher of Little, Brown Books for Young Readers, blames J.K. Rowling and Stephanie Meyer. “Harry Potter and Twilight,” she says, “created a market for hardcover series with more complex, substantive storylines where readers could live in the world a bit longer. I think people […]
Reason #65: You Don’t Know Why People Buy Books
A Sales Team reason for rejection Here’s a pop quiz for you: Consumer behavior experts identify 14 “justifiers” that people use to convince themselves that it’s OK to buy something. How many of those can you name? Ready…Go. Done so soon? Here are the correct answers, based on Pamela Danziger’s consumer buying research through Unity […]
Reason #63: You Are The Wrong Gender
A Sales Team reason for rejection I know an author—let’s call him Clarkston—who wrote an award-winning inspirational book for women. Of course, the women who read that book (including the folks who bestowed the award) have no idea Clark wrote it. “When I started looking at similar books in the market,” Clark told me privately, […]